Aktuelles

Publikationen

Pauser, S. (2016). Customer Reactions to Responsible Business Practices: An Investigation of SMEs Across Industries. Beitrag in Conference on Business Ethics and Competitiveness in SMEs, Wien, Österreich.

Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data