Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust

Autor(en)

Matthias Glaser, A. Malyar, L. Karrenberg, M. Jirasek, Josef Windsperger

Organisation(en)

Institut für Marketing und International Business, Institut für Business Decisions and Analytics

Publikationsdatum

05-2021

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre

Schlagwörter

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/nurture-the-business-relationship-before-resting-on-the-laurels-of-trust-exchange-relationship-quality-franchisee-satisfaction-and-the-moderating-role-of-trust(9c48f317-17c9-47bf-b898-87d78a7870bc).html