Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions

Autor(en)

Christina Sichtmann, Adamantios Diamantopoulos

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2016

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/perceived-brand-local-connectedness-vs-perceived-brand-globalness-as-drivers-of-consumerbrand-identification-and-purchase-intentions(39f6dce2-8737-4ad0-b0df-7831de41ad81).html