So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context.
- Autor(en)
- Elisabeth Steiner, Udo Wagner
- Organisation(en)
- Institut für Marketing und International Business
- Externe Organisation(en)
- Fachhochschule Wiener Neustadt
- Publikationsdatum
- 2020
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502020 Marktforschung
- Schlagwörter
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/38cc89ef-2cee-4a53-8804-104be308ad94