aktuelle Publikationen (ab 2015)
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2021
Kampouri, K., & Plakoyiannaki, E. (2021). Entry Nodes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. in The Palgrave Handbook of Family Firm Internationalization (S. 237-264). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-66737-5_8
Acar, O. A., Dahl, D. W., Fuchs, C., & Schreier, M. (2021). When Do Consumers Prefer Crowdfunded Products? Harvard Business Review. https://hbr.org/2021/05/when-do-consumers-prefer-crowdfunded-products
Kolbl, Ž., Diamantopoulos, A., & Plakoyiannaki, E. (2021). It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. in Proceedings of the 50th Annual Conference of the European Marketing Academy Conference http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93842&It%20Takes%20Three%20to%20Tango:%20%20Brand-,%20Brand%20Buyer-%20&%20B
Glaser, M., Malyar, A., Karrenberg, L., Jirasek, M., & Windsperger, J. (2021). Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust. Proceedings Annual Conference of the International Society of Franchising
Montanari, M. G., Diamantopoulos, A., & Giraldi, J. (2021). Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? in Proceedings of the 50th Annual Conference of the European Marketing Academy Conference
Michaelidou, N., Micevski, M., & Halkias, G. (2021). How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-National, Cross-Category Approach. International Marketing Review, 38(2), 367-386. https://doi.org/10.1108/IMR-05-2020-0101
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2021). Revealing challenges within the application of machine learning services: A Delphi Study. Journal of Data Intelligence, 2(1), 1-29. https://doi.org/10.26421/JDI2.1-1
Micevski, M., Diamantopoulos, A., & Erdbrügger, J. (2021). From Country Stereotypes to Country Emotions to Intentions to Visit a Country: Implications for a Country as a Destination Brand. Journal of Product & Brand Management, 30(1), 118-131. https://doi.org/10.1108/JPBM-09-2019-2563
Plakoyiannaki, E., & Budhwar, P. (2021). From Convention to Alternatives: Rethinking Qualitative Research in Management Scholarschip. British Journal of Management, 32(1), 3-6. https://doi.org/10.1111/1467-8551.12464
Granulo, A., Fuchs, C., & Puntoni, S. (2021). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology, 31(1), 72-80. https://doi.org/10.1002/jcpy.1181
Debellis, F., Rondi, E., Plakoyiannaki, E., & De Massis, A. (2021). Riding the waves of family firm internationalization: A systematic literature review, integrative framework, and research agenda. Journal of World Business, 56(1), [101144]. https://doi.org/10.1016/j.jwb.2020.101144
Wolfsteiner, E., Grohs, R., & Reisinger, H. (2021). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research, 124, 770-779. https://doi.org/10.1016/j.jbusres.2019.03.017
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2021). The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. Beitrag in International Marketing Trends Conference 2021, Venice, Italien.
Voelz, A., Mladenow, A., & Strauss, C. (2021). Beacon Technology for Retailers - Tracking Consumer Behavior Inside Brick-and-Mortar-Stores. in C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021 Proceedings, Part I (S. 380-390). Springer. Lecture Notes in Computer Science Band 12923 https://doi.org/10.1007/978-3-030-86472-9_35
Klein, M., Strauss, C., & Stummer, C. (2021). Business Information Through Choice-Based Conjoint Analysis: The Case of Electric Vehicle Home Charging. in N. Kryvinska, & A. Poniszewska-Maranda (Hrsg.), Developments in Information & Knowledge Management for Business Applications (Band 2, S. 357-379). Springer. Studies in Systems, Decision and Control Band 376 https://doi.org/10.1007/978-3-030-76632-0_13
Busse, V., & Strauss, C. (2021). Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs. in N. Kryvinska, & A. Poniszewska-Maranda (Hrsg.), Developments in Information & Knowledge Management for Business Applications (Band 2, S. 289-304). Springer. Studies in Systems, Decision and Control Band 376 https://doi.org/10.1007/978-3-030-76632-0_10
Bourdin, D., & Sichtmann, C. (2021). Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. in A. J. Malter, & S. M. Baker (Hrsg.), 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation (Band 32). AMA Educators Proceedings
Strauss, C., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2021). Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021, Proceedings, Part I. (1. Aufl.) Springer. Lecture Notes in Computer Science Band 12923 https://doi.org/10.1007/978-3-030-86472-9
Strauss, C., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2021). Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021, Proceedings, Part II. (1. Aufl.) Springer. Lecture Notes in Computer Science Band 12924 https://doi.org/10.1007/978-3-030-86475-0
Kampouri, K., & Plakoyiannaki, E. (2021). Entry Modes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. in Palgrave Handbook on Family Firm Internationalization
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