aktuelle Publikationen (ab 2015)
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2022
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring Literature: Analyzing the Past and Present to Predict the Future. in Proceedings of the 48th EIBA Annual Conference
Posch, L., Mladenow, A., & Strauss, C. (2022). Reward-based Crowdfunding: successful signaling from an entrepreneur. CEUR Workshop Proceedings, 3171, 999-1014. http://ceur-ws.org/Vol-3171/paper72.pdf
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. in N. Kryvinska, & M. Greguš (Hrsg.), Developments in Information & Knowledge Management for Business Applications (1 Aufl., S. 479-504). Springer International Publishing AG . Studies in Systems, Decision and Control Band 420 https://doi.org/10.1007/978-3-030-95813-8_19
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. in Proceedings of the EMAC Annual Conference. Budapest
Izonin, I., Tkachenko, R., Shakhovska, N., Ilchyshyn, B., Greguš, M., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. 480-484. Beitrag in 12th International Conference on Advanced Computer Information Technologies (ACIT).
Izonin, I., Ilchyshyn, B., Tkachenko, R., Gregus, M., Shakhovska, N., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. in 2022 12th International Conference on Advanced Computer Information Technologies (S. 480-484). IEEE. International Conference on Advanced Computer Information Technologies https://doi.org/10.1109/ACIT54803.2022.9913112
Boric, S., & Strauss, C. (2022). What turns a Freemium Player into a Paying Player. Journal of Data Intelligence, 3(2), 201-217.
2021
Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in S. Markovic, C. Sancha, & A. Lindgreen (Hrsg.), Handbook of Sustainability-Driven Strategy in Practice (S. 79-93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Beitrag in European International Business Association Conference, Madrid, Spanien. https://eiba2021.eiba.org/programme/programme-overview/
Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020
Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 53. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.
Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Ž., & Egger, M. (2021). The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review, 38(6), 1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. https://www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. https://www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2021). Consumer Xenocentrism and “Irrational” Consumer Behavior. in Proceedings of the 12th EMAC Regional Conference https://www.xcdsystem.com/emac/program/e2x9sXv/index.cfm?pgid=2345&RunRemoveSessionFilter=1
Bretthauer, F. A., & Diamantopoulos, A. (2021). Loss Aversion and COO Effects: Experimental Evidence. in Proceedings of the 12th EMAC Regional Conference https://www.xcdsystem.com/emac/program/e2x9sXv/index.cfm?pgid=2345&RunRemoveSessionFilter=1
Hoorani, B. H., Plakoyiannaki, E., & Gibbert, M. (2021). The Forgotten Role of Time in Qualitative Theorizing for International Business Research. in Proceedings of the 35th British Academy of Management (BAM) Conference 2021 British Academy of Management Conference. https://oxford-abstracts.s3.amazonaws.com/00144807-18c6-451c-9686-3aa387980331.pdf
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2021). The Role of Local Actors in the Implementation of the Belt and Road Initiative: the Example of the Italian Port System. Dipartimento di Economia, Università Ca'Foscari Venezia Working Papers, 1-53. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3914766
Acar, O. A., Dahl, D. W., Fuchs, C., & Schreier, M. (2021). The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58(4), 644-661. https://doi.org/10.1177/00222437211012451
Kampouri, K., & Plakoyiannaki, E. (2021). Entry Nodes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. in The Palgrave Handbook of Family Firm Internationalization (S. 237-264). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-66737-5_8
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