aktuelle Publikationen (ab 2015)
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2022
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Plakoyiannaki, E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421-428. https://doi.org/10.1016/j.procs.2022.03.055
Kotsis, G., Wacha, T., & Strauss, C. (2022). Collaborating with Newcomers – An Empirical Usability Study on Zoom. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering: 19th International Conference, CDVE 2022, Virtual Event, September 25–28, 2022, Proceedings (S. 147-157). Springer. https://doi.org/10.1007/978-3-031-16538-2_15
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. https://doi.org/10.1080/00913367.2021.1973623
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. https://doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. in Studies in Systems, Decision and Control (S. 601-617). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-77916-0_19
Auer-Srnka, K., & Zotlöterer, P. R. (2022). Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. in S. Kirchmayr, M. Miernicki, A. Weilinger, & A. Wimmer (Hrsg.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1. Auflage Aufl., S. 37-57). Facultas.
Hasko, R., Hasko, O., Strauss, C., & Vyshnevska, S. (2022). MEdOps - Medical Education with Emphasis on Robotics. in N. Shakhovska, S. Chretien, I. Izonin, & J. Campos (Hrsg.), IDDM 2022 Informatics & Data-Driven Medicine: Proceedings of the 5th International Conference on Informatics & Data-Driven Medicine (Band 3302, S. 266-271) https://ceur-ws.org/Vol-3302/short13.pdf
Galizzi, G., & Plakoyiannaki, E. (2022). Network (Over)embeddedness in International Business: A Systematic Review and Integrative Framework. in Proceedings of the 48th EIBA Annual Conference 2022
Strauss, C., & Cuzzocrea, A. (2022). Preface. in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part I (S. v-vi). Springer International Publishing. https://doi.org/10.1007/978-3-031-12423-5
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring Literature: Analyzing the Past and Present to Predict the Future. in Proceedings of the 48th EIBA Annual Conference
Posch, L., Mladenow, A., & Strauss, C. (2022). Reward-based Crowdfunding: successful signaling from an entrepreneur. CEUR Workshop Proceedings, 3171, 999-1014. http://ceur-ws.org/Vol-3171/paper72.pdf
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. in N. Kryvinska, & M. Greguš (Hrsg.), Developments in Information & Knowledge Management for Business Applications (1 Aufl., S. 479-504). Springer International Publishing AG . https://doi.org/10.1007/978-3-030-95813-8_19
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. in Proceedings of the EMAC Annual Conference. Budapest
Izonin, I., Tkachenko, R., Shakhovska, N., Ilchyshyn, B., Greguš, M., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. 480-484. Beitrag in 12th International Conference on Advanced Computer Information Technologies (ACIT).
Izonin, I., Ilchyshyn, B., Tkachenko, R., Gregus, M., Shakhovska, N., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. in 2022 12th International Conference on Advanced Computer Information Technologies (S. 480-484). IEEE. https://doi.org/10.1109/ACIT54803.2022.9913112
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