Game Analytics—Business Impact, Methods and Tools
- Autor(en)
- Rober Flunger, Andreas Mladenow, Christine Strauss
- Abstrakt
The gaming business has developed into a prosperous digital business segment with exceptional business prospects during recent years and has evolved into a considerable economic sector. Hence, this contribution outlines the relevance and potential of game analytics in the context of gaming business. We identify and discuss crucial aspects of analytical and predictive models for free to play (F2P) business models. Based on a literature review we analyze several business issues where game analytics may provide major benefit. Besides identifying motivations for small and medium sized game developers to use game analytic tools, we furthermore introduce six studies, which discuss churn prediction models in F2P games, as well as four studies on prediction of customers’ lifetime value. Emphasis is laid on methods, metrics and tools in game analytics, such as player churn prediction and customer lifetime value (CLV) prediction, and their functionalities.
- Organisation(en)
- Institut für Marketing und International Business
- Seiten
- 601-617
- Anzahl der Seiten
- 17
- DOI
- https://doi.org/10.1007/978-3-030-77916-0_19
- Publikationsdatum
- 2022
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502050 Wirtschaftsinformatik, 502052 Betriebswirtschaftslehre, 502054 Entrepreneurship, 502019 Marketing
- Schlagwörter
- ASJC Scopus Sachgebiete
- Computer Science (miscellaneous), Control and Systems Engineering, Automotive Engineering, Social Sciences (miscellaneous), Economics, Econometrics and Finance (miscellaneous), Control and Optimization, Decision Sciences (miscellaneous)
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/game-analyticsbusiness-impact-methods-and-tools(f15d6bcb-b374-4938-80a0-9cb4e7dadfa6).html