aktuelle Publikationen (ab 2015)
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2016
Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Beitrag in Global Marketing Conference 2016, Hongkong, China.
Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Beitrag in 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norwegen.
Bursuk, I., Mladenow, A., & Strauss, C. (2016). Co-Founder Search for Tech Start-ups in Europe: An empirical study. First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich. Vorzeitige Online-Publikation.
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Gomez Diaz, L., & Diamantopoulos, A. (2016). Emotions Generated by Country Stereotypes: A Facial Coding Approach. in Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Benoit (née Moeller), S., Bilstein, N., Hogreve, J., & Sichtmann, C. (2016). Explaining Social Exchanges in Information-Based Online Communities (IBOCs). Journal of Service Management, 27(4), 460-480. https://doi.org/10.1108/JOSM-09-2015-0287
Wagner, U., Reisinger, H., & Schwand, C. (Hrsg.) (2016). Fallstudien aus der österreichischen Marketingpraxis 7. (1 Aufl.) Facultas.
Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Beitrag in International Conference Information Systems 2016, Dublin, Irland.
Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. in Proceedings of the 7th European Marketing Academy Regional Conference
Mladenow, A., Novak, N. M., & Strauss, C. (2016). Internet of Things Integration in Supply Chains: An Austrian Business Case of a Collaborative Closed-Loop Implementation. in A. M. Tjoa, L. D. Xu, M. Raffai, & N. M. Novak (Hrsg.), Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings (S. 166-176). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-49944-4_13
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Lim, S., van Osselaer, S. M. J., Fuchs, C., & Schreier, M. (2016). Made for You: The Effect of Consumer Identification on Consumer Preference. ACR North American Advances, 3(1), 13-17.
Salzberger, T., Sarstedt, M., & Diamantopoulos, A. (2016). Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing, 50(11), 1942-1952. https://doi.org/10.1108/EJM-10-2016-0547
Benoit, S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2016). Member Participation in Commerce-Based Online Communities. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (Hrsg.) (2016). Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings. Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI Lecture Notes in Computer Science Band 9847
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (2016). Mobile Web and Intelligent Information Systems: Preface. in Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (Band 9847). Springer International Publishing AG .
Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. in Proceedings of the Global Marketing Conference
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