aktuelle Publikationen (ab 2015)
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2016
Mladenow, A., Bauer, C., & Strauss, C. (2016). Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying". in F. D'Ascenzo, M. Magni, A. Lazazzara, & S. Za (Hrsg.), Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges (S. 203-213). Springer. https://doi.org/10.1007/978-3-319-38974-5_16
Kiesling, E., Ekelhart, A., Grill, B., Strauss, C., & Stummer, C. (2016). Selecting security control portfolios: a multi-objective simulation-optimization approach. EURO Journal on Decision Processes, 4(1-2), 85-117. https://doi.org/10.1007/s40070-016-0055-7
Strauss, C., & Bauer, C. (2016). Die Ausbildung von Kunstschaffenden in Unternehmensführung. Software oder Datenbank
Leppäaho, T., Plakoyiannaki, E., & Dimitratos, P. (2016). The Case Study in Family Business: An Analysis of Current Research Practices and Recommendations. Family Business Review, 29(2), 159-173. https://doi.org/10.1177/0894486515614157
Kampouri, K., Plakoyiannaki, E., & C., S. (2016). The role of Emotions of Small & Medium Family Businesses (SMFBs) in International Strategic Networking Decisions. Beitrag in 4th International Conference on Contemporary Marketing Issues, Heraklion, Griechenland.
Leitner, M.-L., Strauss, C., & Stummer, C. (2016). Web accessibility implementation in private sector organizations: motivations and business impact. Universal Access in the Information Society: international journal, 15(2), 249-260. https://doi.org/10.1007/s10209-014-0380-1
Triantos, A., Plakoyiannaki, E., Outra, E., & Petridis, N. (2016). Anthropomorphic packaging: is there life on “Mars”? European Journal of Marketing, 50(1-2), 260-275. https://doi.org/10.1108/EJM-12-2012-0692
Temme, D., & Diamantopoulos, A. (2016). Higher-Order Models with Reflective Indicators: A Rejoinder to a Recent Call for their Abandonment. Journal of Modelling in Management, 11(1), 180-188. https://doi.org/10.1108/JM2-05-2014-0037
Bauer, C., & Strauss, C. (2016). Location-based advertising on mobile devices: A literature review and analysis. Management Review Quarterly, 66(3), 159-194. https://doi.org/10.1007/s11301-015-0118-z
Wagner, U., & Diamantopoulos, A. (2016). 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 17.
Ebster, C. (2016). A 1 - Marketing Research for M-Commerce. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 23 -34). Facultas.
Bartsch, F., Riefler, P., & Diamantopoulos, A. (2016). A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization. Journal of International Marketing, 24(1), 82-110. https://doi.org/10.1509/jim.15.0021
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2016). Attention to Country of Origin Information. Beitrag in Association for Consumer Research Conference (ACR 2016), Berlin, Deutschland.
Makarova, T., Mladenow, A., & Strauss, C. (2016). Barrierefreiheit im Internet und Suchmaschinenranking: eine empirische Untersuchung. in H. C. Mayr, & M. Pinzger (Hrsg.), Informatik 2016 - Proceedings: 26.-30. September 2016 Klagenfurt, Österreich (S. 1071-1085). Gesellschaft für Informatik e.V..
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Beitrag in 3rd AIB-CEE Chapter Conference, Prag, Tschechische Republik.
Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Beitrag in Global Marketing Conference 2016, Hongkong, China.
Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Beitrag in 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norwegen.
Bursuk, I., Mladenow, A., & Strauss, C. (2016). Co-Founder Search for Tech Start-ups in Europe: An empirical study. First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich. Vorzeitige Online-Publikation.
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
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