aktuelle Publikationen (ab 2015)
Zeige Ergebnisse 341 - 360 von 409
2016
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (2016). Mobile Web and Intelligent Information Systems: Preface. in Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (Band 9847). Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI
Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. in Proceedings of the Global Marketing Conference
Sichtmann, C., & Diamantopoulos, A. (2016). Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. Beitrag in Global Marketing Conference 2016, Hongkong, China.
Younas, M., Awan, I., Kryvinska, N., Strauss, C., & Van Thanh, D. (2016). Preface. in M. Younas, I. Awan, N. Kryvinska, C. Strauss, & V-T. Do (Hrsg.), Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (1. Aufl., S. V-VI). Springer. Lecture Notes in Computer Science Band 9847
Davvetas, V., & Diamantopoulos, A. (2016). Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. in Proceedings of the 7th European Marketing Academy Regional Conference
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. in P. Hauptfeld-Göllner (Hrsg.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (S. 107-121). Leykam Buchverlag.
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. in Proceedings of the 44th Annual Conference of the Academy of Marketing Science
Stoshikj, M., Kryvinska, N., & Strauss, C. (2016). Service Systems and Service Innovation: two pillars of Service Science. Procedia Computer Science, 83, 212-220. https://doi.org/10.1016/j.procs.2016.04.118
Wolfsteiner, E. (2016). Styx - Naturkosmetik, die unter die Haut geht! in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 117 - 125). Facultas.
Wagner, U., Ebster, C., Eberhardsteiner, L., & Prenner, M. (2016). The After-Effects of Fear-Inducing Public Service Announcements. in H. Dawid, K. F. Doerner, G. Feichtinger, P. M. Kort, & A. Seidl (Hrsg.), Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl (S. 395-411). Springer International Publishing AG . Dynamic Modeling and Econometrics in Economics and Finance Band 22 https://doi.org/10.1007/978-3-319-39120-5_22
Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. in F. Ricciardi, & A. Harfouche (Hrsg.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Band 15, S. 285-302). Springer International Publishing AG . Lecture Notes in Information Systems and Organisation Band 15 https://doi.org/10.1007/978-3-319-28907-6_19
Bauer, C., & Strauss, C. (2016). The dark side of Web 2.0: From self-marketing to self-destruction of music artists. Beitrag in First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich.
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. in Proceedings of the 7th EMAC Regional Conference
Kesidou, E., Plakoyiannaki, M. E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. Beitrag in 43rd Academy of International Business Conference, London, Großbritannien / Vereinigtes Königreich.
Davvetas, V., Diamantopoulos, A., & Halkias, G. (2016). “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. in Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. in Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. in Proceedings of the 2016 Global Marketing Conference
Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. in Proceedings of the Advances for Consumer Research Conference (Band 44)
Wagner, U., & Diamantopoulos, A. (2016). 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 17.
Zeige Ergebnisse 341 - 360 von 409