Power to the (shopping) people!
- Autor(en)
- Andreas Mladenow, Christine Bauer, Christine Strauss
- Abstrakt
Information and communication technologies (ICT) are enablers for cooperative and collective online shopping. This novel phenomenon is also known under the terms “group buying” and “collective buying” and can be found in business-to-business (B2B) contexts as well as in business-to-consumer (B2C) shopping transactions. We investigate recent developments re-garding enablers and inhibitors of ICT-based group buying models in various markets. In this paper, we perform a thorough analysis of group buying models with the intent to explain the evolution, developments, and changes of online group shopping variants. We provide an overview of approaches and derived variants of the online group buying model highlighted with selected real-world application examples. A detailed SWOT analysis (strengths, weaknesses, opportunities, and threats) for each of the two dominant approaches (top-down and bottom-up) represents the core contribution of the paper and may build the basis for the development and improvement of future business models in the field.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Universität zu Köln
- Seiten
- 203-213
- Anzahl der Seiten
- 11
- DOI
- https://doi.org/10.1007/978-3-319-38974-5_16
- Publikationsdatum
- 06-2016
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre, 502050 Wirtschaftsinformatik, 502007 E-Commerce
- Schlagwörter
- ASJC Scopus Sachgebiete
- Information Systems and Management, Information systems, Management of Technology and Innovation, Management Information Systems, Computer Science Applications
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/power-to-the-shopping-people(f6099ad7-6f8e-4e57-9bfa-dc12edd73646).html