aktuelle Publikationen (ab 2015)
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2016
Bursuk, I., Mladenow, A., Novak, N. M., & Strauss, C. (2016). Online Cofounder Search in Tech Startups. in M. Indrawan-Santiago, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), 18th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2016 - Proceedings (Band Part F126325, S. 482-488). Association for Computing Machinery (ACM). https://doi.org/10.1145/3011141.3011221
Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2016). Global Brand Ownership: The Mediating Roles of Consumer Attitudes and Brand Identification. Journal of Business Research, 69(9), 3629-3635. https://doi.org/10.1016/j.jbusres.2016.03.023
Garaus, M., Wolfsteiner, E., & Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. Journal of Business Research, 69(9), 3687-3692. https://doi.org/10.1016/j.jbusres.2016.03.030
Halkias, G., Davvetas, V., & Diamantopoulos, A. (2016). The Interplay between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference. Journal of Business Research, 69(9), 3621-3628. https://doi.org/10.1016/j.jbusres.2016.03.022
Kesidou, E., Plakoyiannaki, M. E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Shaping Global Innovation: The Case of the Bauhaus. in BAM2016 Proceedings
Mladenow, A., Bauer, C., & Strauss, C. (2016). "crowd logistics": The contribution of social crowds in logistics activities. International Journal of Web Information Systems, 12(3), 379-396. https://doi.org/10.1108/IJWIS-04-2016-0020
Sarstedt, M., Diamantopoulos, A., Salzberger, T., & Baumgartner, P. (2016). Selecting Single Items to Measure Doubly Concrete Constructs: A Cautionary Tale. Journal of Business Research, 69(8), 3159-3167. https://doi.org/10.1016/j.jbusres.2015.12.004
Sarstedt, M., Diamantopoulos, A., & Salzberger, T. (2016). Should We Use Single Items? Better Not. Journal of Business Research, 69(8), 3199-3203. https://doi.org/10.1016/j.jbusres.2016.02.040
Ebster, C. (Interviewpartner*in). (2016). Warteschlangen, Duftmarketing und Charismaforschung. Erlebnis: Einkauf?. Radiosendung
Mladenow, A., Bauer, C., & Strauss, C. (2016). Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying". in F. D'Ascenzo, M. Magni, A. Lazazzara, & S. Za (Hrsg.), Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges (S. 203-213). Springer. Lecture Notes in Information Systems and Organisation Band 19 https://doi.org/10.1007/978-3-319-38974-5_16
Kiesling, E., Ekelhart, A., Grill, B., Strauss, C., & Stummer, C. (2016). Selecting security control portfolios: a multi-objective simulation-optimization approach. EURO Journal on Decision Processes, 4(1-2), 85-117. https://doi.org/10.1007/s40070-016-0055-7
Strauss, C. (Interviewpartner*in), & Bauer, C. (Interviewpartner*in). (2016). Die Ausbildung von Kunstschaffenden in Unternehmensführung. Software oder Datenbank
Leppäaho, T., Plakoyiannaki, E., & Dimitratos, P. (2016). The Case Study in Family Business: An Analysis of Current Research Practices and Recommendations. Family Business Review, 29(2), 159-173. https://doi.org/10.1177/0894486515614157
Kampouri, K., Plakoyiannaki, M. E., & C., S. (2016). The role of Emotions of Small & Medium Family Businesses (SMFBs) in International Strategic Networking Decisions. Beitrag in 4th International Conference on Contemporary Marketing Issues, Heraklion, Griechenland.
Leitner, M-L., Strauss, C., & Stummer, C. (2016). Web accessibility implementation in private sector organizations: motivations and business impact. Universal Access in the Information Society: international journal, 15(2), 249-260. https://doi.org/10.1007/s10209-014-0380-1
Triantos, A., Plakoyiannaki, E., Outra, E., & Petridis, N. (2016). Anthropomorphic packaging: is there life on “Mars”? European Journal of Marketing, 50(1-2), 260-275. https://doi.org/10.1108/EJM-12-2012-0692
Temme, D., & Diamantopoulos, A. (2016). Higher-Order Models with Reflective Indicators: A Rejoinder to a Recent Call for their Abandonment. Journal of Modelling in Management, 11(1), 180-188. https://doi.org/10.1108/JM2-05-2014-0037
Bauer, C., & Strauss, C. (2016). Location-based advertising on mobile devices: A literature review and analysis. Management Review Quarterly, 66(3), 159-194. https://doi.org/10.1007/s11301-015-0118-z
Bartsch, F., Riefler, P., & Diamantopoulos, A. (2016). A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization. Journal of International Marketing, 24(1), 82-110. https://doi.org/10.1509/jim.15.0021
Ebster, C. (2016). A 1 - Marketing Research for M-Commerce. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 23 -34). Facultas.
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