aktuelle Publikationen (ab 2015)
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2017
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music Recommender Systems - Challenges and Opportunities for Non-Superstar Artists. 21-32. Beitrag in 30th Bled Conference, Bled, Slowenien.
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, M. E. (2017). Knowledge Dimensions of Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Beitrag in 44th Academy of International Business, Reading, Großbritannien / Vereinigtes Königreich.
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2017). Family business internationalisation and networks: emerging pathways. Journal of Business and Industrial Marketing, 32(3), 357-370. https://doi.org/10.1108/JBIM-04-2015-0066
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music recommender systems challenges and opportunities for non-superstar artists. in 30th Bled eConference: Digital Transformation - From Connecting Things to Transforming our Lives, BLED 2017 (S. 21-32). Association for Information Systems Electronic Library, AISeL. https://doi.org/10.18690/978-961-286-043-1.3
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. in Proceedings of the American Marketing Association Winter Educators’ Conference
Brasseur, T-M., Strauss, C., & Mladenow, A. (2017). Business Model Innovation to Support Smart Manufacturing. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1008&context=sigbd2017
Penzel, D., Kryvinska, N., & Strauss, C. (2017). Cloud Market – Analysis of Potentials and Challenges for Service Providers. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1003&context=sigbd2017
Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. in Proceedings of the 46th European Marketing Academy Conference
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? in Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. in M. Eibl, & M. Gaedke (Hrsg.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Band P275, S. 2335-2342). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236
Buerger, B., Mladenow, A., & Strauss, C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. in International Conference Information Systems 2017 Special Interest Group on Big Data Proceedings (S. 1-5). [6] AISeL.
Sichtmann, C., Schöfer, K., Blut, M., & Kemp, C. J. (2017). Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing, 51(1), 200-218. https://doi.org/10.1108/EJM-08-2013-0460
Davvetas, V., & Halkias, G. (2017). Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, M. E. (2017). How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. in BAM2017 Conference Proceedings
Akbari, K., Wolfsteiner, E., & Wagner, U. (2017). "I am excited, thus I pay more!" Emotions and Pay What You Want. in Conference Proceedings - 46th EMAC Conference
Bollen, K. A., & Diamantopoulos, A. (2017). In Defense of Causal-Formative Indicators: A Minority Report. Psychological Methods, 22(3), 581-596. https://doi.org/10.1037/met0000056
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