aktuelle Publikationen (ab 2015)
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2019
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Beitrag in 7th International Conference on Future Internet of Things and Cloud , Istanbul, Türkei.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. in Proceedings of the Academy of Marketing Sciene Annual Conference
Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. in Proceedings of the 48th European Marketing Academy Conference
Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
Glaser, M., & Reisinger, H. (2019). Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. in Proceedings for the 48th EMAC Conference 2019, Hamburg
Benoit (née Moeller), S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2019). Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research, 3(2), 54-65. https://doi.org/10.15358/2511-8676-2019-2-54
Schmitt, G., Mladenow, A., Strauss, C., & Schaffhauser-Linzatti, M. (2019). Smart contracts and internet of things: A qualitative content analysis using the technology-organization-environment framework to identify key-determinants. Procedia Computer Science, 160, 189-196. https://doi.org/10.1016/j.procs.2019.09.460
Wolfsteiner, E., Garaus, M., & Wagner, U. (2019). Smile please! Toward an understanding of selfie campaigns. in Proceedings of the 10th EMAC Regional Conference
Lotoshynska, N., Kovalchuk, A., Mayik, L., Mayik, V., Strauss, C., & Melnykova, N. (2019). Technologies of 3D-prototyping of Objects. CEUR Workshop Proceedings, 2533, 271-281. http://ceur-ws.org/Vol-2533/paper25.pdf
Egger, M., Florack, A., Diamantopoulos, A., & Halkias, G. (2019). The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase. Beitrag in NeuroPsychoEconomics Conference 2019, Rom, Italien.
Bourdin, D., & Sichtmann, C. (2019). The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. in Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior
Bourdin, D., & Sichtmann, C. (2019). The Influence of Employee Accent on Customer Participation in Services. in Proceedings of the 10th EMAC Regional Conference
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. in Proceedings of the French-Austrian-German Workshop on Consumer Behavior
Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. in Proceedings of the International Conference on Research in Advertising
Halkias, G., Diamantopoulos, A., & Florack, A. (2019). When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. in Proceedings of the 48th European Marketing Academy Conference
2018
Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. in I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Hrsg.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (S. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372
Stoian, M. C., Dimitratos, P., & Plakoyiannaki, E. (2018). SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business, 53(5), 768-779. https://doi.org/10.1016/j.jwb.2018.06.001
Stavraki, G., Plakoyiannaki, E., & Clarke, J. (2018). The appropriation cycle: novice and expert consumers. European Journal of Marketing, 52(9-10), 1886-1908. https://doi.org/10.1108/EJM-08-2017-0527
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, E. (2018). International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? in BAM2018 Conference Proceedings
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