aktuelle Publikationen (ab 2015)
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2017
Gineikiené, J., & Diamantopoulos, A. (2017). I Hate Where It Comes From But I Still Buy It: Countervailing Influences of Animosity and Nostalgia. Journal of International Business Studies, 48(8), 992-1008. https://doi.org/10.1057/s41267-017-0097-5
Nishikawa, H., Schreier, M., Fuchs, C., & Ogawa, S. (2017). The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research, 54(4), 525-539. https://doi.org/10.1509/jmr.15.0244
Stavraki, G., Plakoyiannaki, E., & Anninou, I. (2017). From Ear to Eye: Discerning the Multiplicity in Consumers Selves through Collage Visual Data. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Kampouri, K., & Plakoyiannaki, E. (2017). Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Herz, M., & Diamantopoulos, A. (2017). I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing, 25(2), 52-71. https://doi.org/10.1509/jim.16.0051
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music Recommender Systems - Challenges and Opportunities for Non-Superstar Artists. 21-32. Beitrag in 30th Bled Conference, Bled, Slowenien.
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2017). Knowledge Dimensions of Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Beitrag in 44th Academy of International Business, Reading, Großbritannien / Vereinigtes Königreich.
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2017). Family business internationalisation and networks: emerging pathways. Journal of Business and Industrial Marketing, 32(3), 357-370. https://doi.org/10.1108/JBIM-04-2015-0066
Fuchs, C. (2017). How best to market a crowdsourced product? RSM Discovery-Management Knowledge, 29(1), 15-17. https://repub.eur.nl/pub/98614/p15-17-CrowdsourcedProducts-CFuchs.pdf
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music recommender systems challenges and opportunities for non-superstar artists. in 30th Bled eConference: Digital Transformation - From Connecting Things to Transforming our Lives, BLED 2017 (S. 21-32). Association for Information Systems Electronic Library, AISeL. https://doi.org/10.18690/978-961-286-043-1.3
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. in Proceedings of the American Marketing Association Winter Educators’ Conference
Brasseur, T.-M., Strauss, C., & Mladenow, A. (2017). Business Model Innovation to Support Smart Manufacturing. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1008&context=sigbd2017
Penzel, D., Kryvinska, N., & Strauss, C. (2017). Cloud Market – Analysis of Potentials and Challenges for Service Providers. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1003&context=sigbd2017
Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. in Proceedings of the 46th European Marketing Academy Conference
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? in Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. in M. Eibl, & M. Gaedke (Hrsg.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Band P275, S. 2335-2342). Gesellschaft für Informatik e.V.. https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236
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