aktuelle Publikationen (ab 2015)
Zeige Ergebnisse 301 - 320 von 441
2017
Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. in Proceedings of the 46th European Marketing Academy Conference
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? in Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. in M. Eibl, & M. Gaedke (Hrsg.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Band P275, S. 2335-2342). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236
Buerger, B., Mladenow, A., & Strauss, C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. in International Conference Information Systems 2017 Special Interest Group on Big Data Proceedings (S. 1-5). [6] AISeL.
Sichtmann, C., Schöfer, K., Blut, M., & Kemp, C. J. (2017). Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing, 51(1), 200-218. https://doi.org/10.1108/EJM-08-2013-0460
Davvetas, V., & Halkias, G. (2017). Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, E. (2017). How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. in BAM2017 Conference Proceedings
Akbari, K., Wolfsteiner, E., & Wagner, U. (2017). "I am excited, thus I pay more!" Emotions and Pay What You Want. in Conference Proceedings - 46th EMAC Conference
Bollen, K. A., & Diamantopoulos, A. (2017). In Defense of Causal-Formative Indicators: A Minority Report. Psychological Methods, 22(3), 581-596. https://doi.org/10.1037/met0000056
Halkias, G., Micevski, M., & Herz, M. (2017). Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase. in Proceedings of the 8th European Marketing Academy Regional Conference
Diamantopoulos, A., & Wagner, U. (2017). Looking Back at the 2nd EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 18.
Diamantopoulos, A., & Davydova, O. (2017). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. in Proceedings of the 8th European Marketing Academy Regional Conference
Bollen, K. A., & Diamantopoulos, A. (2017). Notes on Measurement Theory for Causal-Formative Indicators: A Reply to Hardin. Psychological Methods, 22(3), 605-608. https://doi.org/10.1037/met0000149
Brasseur, T. M., Mladenow, A., & Strauss, C. (2017). Open business model innovation: Literature review and agenda for future research. Business Informatics, 4(42), 7-16. https://doi.org/10.17323/1998-0663.2017.4.7.16
Davvetas, V., Diamantopoulos, A., & Liu, L. (2017). “Removing the Halo”: Why, When and How Regret Anticipation Helps Local Brands. in Proceedings of the 46th European Marketing Academy Conference
Halkias, G., & Kokkinaki, F. (2017). Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising. International Journal of Advertising , 36(3), 415-438. https://doi.org/10.1080/02650487.2016.1169579
Strauss, C., & Kryvinska, N. (2017). Smart Logistics and Supply Chain Management: an Indicator-driven Literature Analysis. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1001&context=sigbd2017
Zeige Ergebnisse 301 - 320 von 441