aktuelle Publikationen (ab 2015)
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2016
Wolfsteiner, E. (2016). Styx - Naturkosmetik, die unter die Haut geht! in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 117 - 125). Facultas.
Wagner, U., Ebster, C., Eberhardsteiner, L., & Prenner, M. (2016). The After-Effects of Fear-Inducing Public Service Announcements. in H. Dawid, K. F. Doerner, G. Feichtinger, P. M. Kort, & A. Seidl (Hrsg.), Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl (S. 395-411). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-39120-5_22
Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. in F. Ricciardi, & A. Harfouche (Hrsg.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Band 15, S. 285-302). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-28907-6_19
Bauer, C., & Strauss, C. (2016). The dark side of Web 2.0: From self-marketing to self-destruction of music artists. Beitrag in First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich. Vorzeitige Online-Publikation.
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. in Proceedings of the 7th EMAC Regional Conference
Kesidou, E., Plakoyiannaki, E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. Beitrag in 43rd Academy of International Business Conference, London, Großbritannien / Vereinigtes Königreich.
Davvetas, V., Diamantopoulos, A., & Halkias, G. (2016). “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. in Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. in Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. in Proceedings of the 2016 Global Marketing Conference
Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. in Proceedings of the Advances for Consumer Research Conference (Band 44)
Wagner, U., & Diamantopoulos, A. (2016). 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 17.
2015
Mladenow, A., Bauer, C., & Strauss, C. (2015). Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd. in M. Steinbauer, M. Indrawan-Santiago, G. Anderst-Kotsis, & I. Khalil (Hrsg.), 17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings: Proceedings (S. 244-251). Artikel 30 ACM. https://doi.org/10.1145/2837185.2837242
Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. in L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (S. 402-406). ACM. https://doi.org/10.1145/2837126.2914399
Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. in Z. Vukanovic, J. B. Lesourd, & S. Wildman (Hrsg.), Consumption and Branding Value Networks in New Media Markets (Band Vol. 1, S. 281-294). Artikel Chapter 11 Media XXI - Formalpress.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
Mladenow, A., Bauer, C., Strauss, C., & Gregus, M. (2015). Collaboration and Locality in Crowdsourcing. in F. Xhafa, & L. Barolli (Hrsg.), Proc. of the 7th International Conference on Intelligent Networking and Collaborative Systems (INCoS 2015): 2 - 4 Sept. 2015, Taipei, Taiwan (S. 1-6). Artikel 7312040 IEEE Computer Society Press. https://doi.org/10.1109/INCoS.2015.74
Penzel, D., Kryvinska, N., Strauss, C., & Gregus, M. (2015). The future of cloud computing: A SWOT analysis and predictions of development. in I. Awan, M. Younas, & M. Mecella (Hrsg.), 2015 3RD INTERNATIONAL CONFERENCE ON FUTURE INTERNET OF THINGS AND CLOUD (FICLOUD) AND INTERNATIONAL CONFERENCE ON OPEN AND BIG (OBD) (S. 391-397). Artikel 7300844 IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.102
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). Memory Effects of Different Relational Links between Brands and Sponsored Events. Psychology & Marketing, 32(10), 1031-1048. https://doi.org/10.1002/mar.20841
Ekelhart, A., Kiesling, E., Grill, B., Strauss, C., & Stummer, C. (2015). Integrating attacker behavior in IT security analysis: a discrete-event simulation approach. Information Technology & Management, 16(3), 221-233. https://doi.org/10.1007/s10799-015-0232-6
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