aktuelle Publikationen (ab 2015)
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2026
Voelz, A., & Strauss, C. (2026). IA4CM: An Intelligence Augmentation Approach for Designing Domain-Specific Conceptual Modeling Methods. in X. Boucher, R. A. Buchmann, H.-G. Fill, D. Kyritsis, & W. Utz (Hrsg.), Domain-Specific Conceptual Modeling: The OMiLAB Community of Practice (Band II, S. 69 - 91). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-98660-4
Scrimieri, C., & Diamantopoulos, A. (2026). Consumer Perceptions of Product Sustainability: The Role of Country-Specific Influences. Beitrag in International Marketing Trends Conference, Berlin, Deutschland.
Kramer, B. P., Kotsis, G., Strauss, C., & Mladenow, A. (2026). The Impact of Incremental eService Changes on Customer Experience: A Conceptual Review. in E. Pardede, Q. Ma, G. Kotsis, T. Amagasa, A. Nadamoto, & I. Khalil (Hrsg.), Information Integration and Web Intelligence - 27th International Conference, iiWAS 2025, Proceedings: 27th International Conference, iiWAS 2025 Matsue, Japan, December 8–10, 2025 Proceedings (S. 326-333). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-032-11976-6_24
2025
Kostyukova, M., Windsperger, J., & Strauss, C. (2025). Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. Beitrag in SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine. https://ceur-ws.org/Vol-4107/paper3.pdf
Kinyo, R., Auer-Zotlöterer, K., & Strauss, C. (2025). Chatbots at Work - A Qualitative Case Study to Analyse The Service Quality of Chatbots in the Public Sector in Austria. Beitrag in 10th International Scientific-Business Conference LIMEN, Wien, Österreich.
Granulo, A., Kranzbühler, A.-M., Fuchs, C., & Puntoni, S. (2025). Collective Layoffs and Offshoring: A Social Contract Account. Journal of Consumer Research, 52(3), 526–546. https://doi.org/10.1093/jcr/ucaf001
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radiosendung
Granulo, A., Fuchs, C., & Böhm, R. (2025). Psychological reactance to system-level policies before and after their implementation. Proceedings of the National Academy of Sciences of the United States of America, 122(18), Artikel e2409907122. https://doi.org/10.1073/pnas.2409907122
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Reiter, L., Jörling, M., Fuchs, C., Working group ‘Artificial Intelligence in Higher Education', & Böhm, R. (2025). Student (Mis)Use of Generative AI Tools for University-Related Tasks. International Journal of Human–Computer Interaction, 1-14. Vorzeitige Online-Publikation. https://doi.org/10.1080/10447318.2025.2462083
Horun, P., & Strauss, C. (2025). Cloud-based Approach on Genetic Data Imputation Parameters' Optimization. in N. Shakhovska, J. Jiao, I. Izonin, & S. Chretien (Hrsg.), Proceedings of the 7th International Conference on Informatics & Data-Driven Medicine (IDDM 2024): IDDM International Conference (S. 279-286). https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Artikel 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Angenommen/Im Druck). Breaking Barriers: Addressing Women's Ignored Needs. Beitrag in AM2025 Academy of Marketing Conference, Cork, Irland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Beitrag in 51st Conference of the European International Business Academy (EIBA 2025), Athens, Griechenland.
Kinyo, R., Auer-Zotloeterer, K., & Strauss, C. (2025). Chatbots at Work - A Qualitative Case Study to Analyse the Service Quality of Chatbots in the Public Sector in Austria. in https://limen-conference.com/paper-category/tenth-international-scientific-business-conference-limen-leadership-innovation-management-and-economics-integrated-politics-of-research/ https://doi.org/10.31410/LIMEN.2024.89
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuskript in Vorbereitung. Webpublikation
Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
Raff, A., Böhm, R., & Fuchs, C. (2025). Earmarking donations to boost study participation? Evidence from a field experiment. PLoS ONE, 20(9), e0331498. https://doi.org/10.1371/journal.pone.0331498
Auer-Zotlöterer, K. (Angenommen/Im Druck). Escape with the Louvre. A Digital Customer Journey: Case Study. in Armstrong (Hrsg.), Marketing. An Introduction Pearson.
Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 1056.
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