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18.11.2019
15.06.2020
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Garaus, M., & Wagner, U. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research, 69(9), 3459 - 3467. https://doi.org/10.1016/j.jbusres.2016.01.040
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. in P. Hauptfeld-Göllner (Hrsg.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (S. 107-121). Leykam Buchverlag.
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. in Proceedings of the 44th Annual Conference of the Academy of Marketing Science
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