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18.11.2019
15.06.2020
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Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Wagner, U. (2016). Islamic Marketing, Some Thoughts. in Nestorovic (Hrsg.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment
Salzberger, T., Sarstedt, M., & Diamantopoulos, A. (2016). Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing, 50(11), 1942-1952. https://doi.org/10.1108/EJM-10-2016-0547
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