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18.11.2019
15.06.2020
Publikationen
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Tkachenko, L., Tkachenko, P., Izonin, I., Vitynskyi, P., Kryvinska, N., & Tsymbal, Y. (2019). Committee of the Combined RBF-SGTM Neural-Like Structures for Prediction Tasks. 267-277.
Halkias, G., Kousi, S., & Micevski, M. (2019). Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity. in Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference
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