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18.11.2019
15.06.2020
Publikationen
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Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2019). Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion. in French-Austrian-German Workshop on consumer Behavior - Proceedings
Kryvinska, N., & Greguš, M. (Hrsg.) (2019). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management . Springer. Lecture Notes on Data Engineering and Communications Technologies Band 20 https://doi.org/10.1007%2F978-3-319-94117-2
Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Beitrag in Academy of Marketing Science World Marketing Congress 2019, Edinburgh, Großbritannien / Vereinigtes Königreich.
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