Maria Gabriela Montanari, BA MA PhD
T: +43-1-4277-38037
Sommersemester 2023
040138 UK ABWL Marketing II
Wintersemester 2022
Sommersemester 2022
040240 UK ABWL Marketing II
040419 KU Topics in International Marketing (MA)
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? in Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses
Maria Gabriela Montanari (Vortragende*r) & Ilona Szöcs (Vortragende*r)
26 Mai 2022
Aktivität: Vorträge › Vortrag › Science to Science
The interplay between sustainability and country-of-origin on consumers’ willingness to pay for a brand
Maria Gabriela Montanari (Vortragende*r), Michaela Matarazzo (Vortragende*r) & Adamantios Diamantopoulos (Vortragende*r)
2022
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.617
T: +43-1-4277-38037