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Forschung
27.05.2021
Publikationen
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Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Szöcs, I., & Schubert, H. (2023). CSR transparency in online fashion retail and its impact on consumers' perceived value. in Approaches to Corporate Social Responsibility (S. 108-125). Routledge.
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