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Forschung
27.05.2021
Publikationen
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Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), [2136]. https://doi.org/10.3390/foods11142136
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2022). Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management, 33(3), 1432-1446. https://doi.org/10.1111/1467-8551.12545
Galizzi, G., & Plakoyiannaki, E. (2022). The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. in Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI)
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