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27.05.2021
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Mladenow, A., Bauer, C., & Strauss, C. (2015). Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd. in M. Steinbauer, M. Indrawan-Santiago, G. Anderst-Kotsis, & I. Khalil (Hrsg.), 17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings: Proceedings (S. 244-251). Artikel 30 ACM. https://doi.org/10.1145/2837185.2837242
Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. in L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (S. 402-406). ACM. https://doi.org/10.1145/2837126.2914399
Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. in Z. Vukanovic, J. B. Lesourd, & S. Wildman (Hrsg.), Consumption and Branding Value Networks in New Media Markets (Band Vol. 1, S. 281-294). Artikel Chapter 11 Media XXI - Formalpress.
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