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27.05.2021
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Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand’s Perceived Globalness and Localness. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Zabkar, V., Arslanagic-Kalajdzic, M., Micevski, M., Kadić-Maglajlić, S., & Dlačić, J. (2017). The Role of Emotional Intelligence in the Relationship Between Consumer Engagement and Sustainable Consumption. in Proceedings of the 8th European Marketing Academy Regional Conference
Micevski, M., Sichtmann, C., & Artner, S. (2017). The Role of the Cultural Match of Customer and Employee for the Service Satisfaction of Immigrants. in Proceedings of the 46th European Marketing Academy Conference
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