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27.05.2021
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Wagner, U., & Charinsarn, A. R. (2021). What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation. Journal of International Consumer Marketing, 33(1), 1-18. https://doi.org/10.1080/08961530.2020.1741483
Halkias, G., & Diamantopoulos, A. (2020). Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing, 37(4), 714-736. https://doi.org/10.1016/j.ijresmar.2020.02.004
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2020). Machine Learning as a Service: Challenges in Research and Applications. in M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), Proceedings of the 22nd International Conference on Information Integration and Web-based Applications& Services (iiWAS2020): Nov. 30 -Dec. 2. 2020 Chiang Mai, Thailand (S. 396-406). ACM. https://doi.org/10.1145/3428757.3429152
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