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27.05.2021
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Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. in F. Ricciardi, & A. Harfouche (Hrsg.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Band 15, S. 285-302). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-28907-6_19
Bauer, C., & Strauss, C. (2016). The dark side of Web 2.0: From self-marketing to self-destruction of music artists. Beitrag in First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich. Vorzeitige Online-Publikation.
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference
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