Aktuelles
Studium
Forschung
27.05.2021
Publikationen
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Wagner, U., & Pauser, S. (2019). There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer. in Proceedings for the French-Austrian-German Workshop on Consumer Behaviour
Steiner, E., Wagner, U., Maurer, S., Steiner, R., Heim, K., & Fina, R. (2019). This dish smells creamy, I'll like it, I'll buy it - An examination of smell-texture correspondences and implications on liking, emotional responses and behavioral intentions. in Proceedings of the 10th EMAC CEE Regional Conference
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. in Proceedings of the French-Austrian-German Workshop on Consumer Behavior
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