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27.05.2021
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Hafner, P., Voelz, A., & Strauss, C. (2021). Smart Retailing Technologies to counter current Retail Challenges - An Assessment of Impacts. in E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (S. 586-595). ACM. https://doi.org/10.1145/3487664.3487808
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. in Proceedings of the 50th Annual Conference of the European Marketing Academy Artikel 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
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