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27.05.2021
Publikationen
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Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. in Proceedings for the 47th EMAC Conference 2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. in Proceedings of the 47th European Marketing Academy Conference
Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. in Proceedings of the Global Marketing Conference (S. 715).
Zeige Ergebnisse 340 - 342 von 563