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27.05.2021
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Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. in Global Marketing Conference Proceedings 2020
Steiner, E., & Wagner, U. (2020). So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context. in Conference Proceedings for the 49th EMAC Conference
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. in L. Eden, B. B. Nielsen, & A. Verbeke (Hrsg.), Research Methods in International Business (S. 229-231). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-22113-3_11
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