Aktuelles
Studium
Forschung
27.05.2021
Publikationen
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Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. in 9th EMAC Regional Conference
Pauser, S., & Wagner, U. (2018). The dose makes the poison: Investigating the optimum level of a salesperson's charisma. Marketing ZFP - Journal of Research and Management, 40(1), 35 - 47. https://doi.org/10.15358/0344-1369-2018-1-35
Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. in Proceedings of the 47th EMAC Conference 2018
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