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27.05.2021
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Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. in Proceedings of the 7th EMAC Regional Conference
Reimann, O., & Wagner, U. (2016). The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment. in F. J. Martínez-López, F. J. Martínez-López, J. C. Gázquez-Abad, & E. Gijsbrecht (Hrsg.), Advances in National Brand and Private Label Marketing - 3rd International Conference, 2016 (S. 91 - 94). Springer. https://doi.org/10.1007/978-3-319-39946-1_11
Kesidou, E., Plakoyiannaki, E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. Beitrag in 43rd Academy of International Business Conference, London, Großbritannien / Vereinigtes Königreich.
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