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27.05.2021
26.05.2021
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Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference (S. 465-477)
Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. in M. Indrawan-Santiago (Hrsg.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (S. 563–570). Association for Computing Machinery (ACM). https://doi.org/10.1145/3366030.3366082
Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527
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