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12.04.2022
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Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
Auer-Zotlöterer, K. (Angenommen/Im Druck). Escape with the Louvre. A Digital Customer Journey: Case Study. in Armstrong (Hrsg.), Marketing. An Introduction Pearson.
Plakoyiannaki, E., Debellis, F., & Galizzi, G. (2025). Guest editorial: Family firm internationalization: rethinking theories, methods and contexts. Review of International Business and Strategy, 35(2-3), 117-127. https://doi.org/10.1108/RIBS-04-2025-180
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