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Forschung
07.12.2020
26.05.2021
Publikationen
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Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). Memory Effects of Different Relational Links between Brands and Sponsored Events. Psychology & Marketing, 32(10), 1031-1048. https://doi.org/10.1002/mar.20841
Ekelhart, A., Kiesling, E., Grill, B., Strauss, C., & Stummer, C. (2015). Integrating attacker behavior in IT security analysis: a discrete-event simulation approach. Information Technology & Management, 16(3), 221-233. https://doi.org/10.1007/s10799-015-0232-6
Halkias, G. (2015). Mental Representation of Brands: A Schema-Based Approach to Consumers’ Organization of Market Knowledge. Journal of Product & Brand Management, 24(5), 438 - 448. https://doi.org/10.1108/JPBM-02-2015-0818
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