Aktuelles
Studium
Forschung
07.12.2020
26.05.2021
Publikationen
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Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Beitrag in 32nd EMAC Doctoral Colloquium, Hamburg, Deutschland.
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Beitrag in 7th International Conference on Future Internet of Things and Cloud , Istanbul, Türkei.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. in Proceedings of the Academy of Marketing Sciene Annual Conference
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