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07.12.2020
26.05.2021
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Reimann, O., Wagner, U., & Reisinger, H. (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. in F. J. Martínez-López, J. C. Gázquez-Abad, K. L. Ailawadi, & M. J. Yagüe-Guillén (Hrsg.), Advances in National Brand and Private Label Marketing (S. 55 - 63). Springer. https://link.springer.com/chapter/10.1007/978-3-319-59701-0_7
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. Beitrag in Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Österreich.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. in Proceedings of the 8th European Marketing Academy Regional Conference
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