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07.12.2020
26.05.2021
Publikationen
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Pauser, S., & Wagner, U. (2020). Beyond Words: The Relationship between Salespeople’s Facial Expressions and Customer Impressions – An Experimental Study. in Global Marketing Conference Proceedings 2020
Neussner, W., Kryvinska, N., & Markl, E. (2020). Bonus Programs for CRM in Retail Business. 483-491. https://doi.org/10.1007/978-3-030-29035-1_47
Glaser, M., & Reisinger, H. (2020). Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. in Proceedings for the 49th EMAC Conference
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