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07.12.2020
26.05.2021
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Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421-428. https://doi.org/10.1016/j.procs.2022.03.055
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