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07.12.2020
26.05.2021
Publikationen
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Wagner, U., & Charinsarn, A. (2019). Does supplementing nonconventional lettering on product packages influence consumers' evaluations. in Conference Proceedings - 48th EMAC Conference
Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and Outcomes of Branded Mobile App Usage Intention. Journal of Product & Brand Management, 28(1), 28-49. https://doi.org/10.1108/JPBM-02-2017-1436
Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Beitrag in 32nd EMAC Doctoral Colloquium, Hamburg, Deutschland.
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