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07.12.2020
26.05.2021
Publikationen
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Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. in Proceedings of the 46th European Marketing Academy Conference
Seo, Y., Choi, Y. K., & Wagner, U. (2017). Cross-cultural Luxury Advertising: CLT and Functional Attitudes. in Proceedings of the ANZMAC Conference 2017
Zeige Ergebnisse 385 - 387 von 561