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07.12.2020
26.05.2021
Publikationen
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Strauss, C., & Kryvinska, N. (2017). Smart Logistics and Supply Chain Management: an Indicator-driven Literature Analysis. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1001&context=sigbd2017
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? in Proceedings of the 8th European Marketing Academy Regional Conference
Zeige Ergebnisse 415 - 417 von 563