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07.12.2020
26.05.2021
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Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. in Proceedings of the 50th Annual Conference of the European Marketing Academy Artikel 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Neudoerfer, F., Mladenow, A., & Strauss, C. (2021). Urban Crowd-Logistics - Monetary compensation and willingness to work as occasional driver. Procedia Computer Science, 184, 508-515. https://doi.org/10.1016/j.procs.2021.03.064
Nguyen, H. S., Mladenow, A., Strauss, C., & Auer-Srnka, K. (2021). Voice Commerce: Anthropomorphism Using Voice Assistants. in E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (S. 434-442). ACM. https://doi.org/10.1145/3487664.3487724
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