Aktuelles
Studium
Forschung
07.12.2020
26.05.2021
Publikationen
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Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. in Global Marketing Conference Proceedings 2020
Steiner, E., & Wagner, U. (2020). So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context. in Conference Proceedings for the 49th EMAC Conference
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference (S. 465-477)
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