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Publikationen

Bachner, K., & Wagner, U. (2017). Shoppers' nonverbal behaviors as a cue for their shopping orientation. in Proceedings of the 8th EMAC CEE Regional Conference

Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.