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23.11.2020
Publikationen
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Grohs, R., Reisinger, H., & Woisetschläger, D. (2015). Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing, 49(11/12), 1880-1901. https://doi.org/10.1108/EJM-01-2013-0010
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. in Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World
Pauser, S. (2015). Charismatic Selling: The effect of charisma training on non-verbal behavior in personal selling. Beitrag in 28th EMAC Doctoral Colloquium , Leuven, Belgien.
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