Aktuelles
Studium
Forschung
23.11.2020
Publikationen
Zeige Ergebnisse 415 - 417 von 562
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? in Proceedings of the 8th European Marketing Academy Regional Conference
Pauser, S., & Wagner, U. (2017). The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study. Beitrag in 46th European Marketing Academy Conference (EMAC 2017), Groningen, Niederlande.
Zeige Ergebnisse 415 - 417 von 562