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Davvetas, V., Diamantopoulos, A., Zaefarian, G., & Sichtmann, C. (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management, 90, 252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Michaelidou, N., Micevski, M., & Halkias, G. (2020). Dominant Motives and Perceptual Drivers of Social Media Advertising Response: Are Users More Receptive to Advertising on Facebook or YouTube? in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84704&Dominant%20Motives%20and%20Perceptual%20Drivers%20of%20Social
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2020). One More Time: Does Country Image Influence Consumers' Willingness to Pay? in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84338&One%20More%20Time:%20Does%20Country%20Image%20Influence%20Consum
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