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Forschung
23.11.2020
Publikationen
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Pauser, S., & Wagner, U. (2018). Communication without content: Can we predict sales effectiveness based on the sellers' nonverbal behaviors without recording any conversational content. in Conference Proceedings of the Global Sales Science Institute
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. in Brand Camp 4
Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. in Proceedings of the 47th European Marketing Academy Conference
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