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23.11.2020
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Mladenow, A., Novak, N. M., & Strauss, C. (2015). Online Ad-fraud in Search Engine Advertising Campaigns: Prevention, Detection and Damage Limitation. in I. You, L. D. Xu, E. Neuhold, A. M. Tjoa, & I. Khalil (Hrsg.), Information and Communication Technology: Third IFIP TC 5/8 International Conference, ICT-EurAsia 2015, and 9th IFIP WG 8.9 Working Conference, CONFENIS 2015, Held as Part of WCC 2015, Daejeon, Korea, October 4–7, 2015, Proceedings (Band 9357, S. 109-118). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-24315-3_11
Davvetas, V., Halkias, G., & Diamantopoulos, A. (2015). Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions. in Proceedings of the 6th EMAC CEE Regional Conference
Bartsch, F., & Diamantopoulos, A. (2015). Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
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