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23.11.2020
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Poscher, T., Enzelberger, R., Heim, K., Fina, R., Steiner, E., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The relevance of measures encouraging individual sensory imagery. in Proceedings of the 11th EMAC CEE Regional Conference
Steiner, E., Poscher, T., Fina, R., Steiner, R., Heim, K., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery. in Proceedings of the European Marketing Academy, 49th Artikel 64790 http://proceedings.emac-online.org/index.cfm?abstractid=A2020-64790&Overcoming%20consumption%20barriers%20for%20conscious%20food
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
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